Zivame launches new campaign to boost confidence

By

Isabelle Crossley

Published
Feb 1, 2023

Intimate wear brand Zivame has launched a new campaign named ‘Wear Your Confidence’ to promote empowerment through inner wear. The brand has launched a dedicated film for the campaign.

“Our campaign celebrates every Indian women and her diverse everydays, from the mundane to the special, and how with the right intimate wear by her side, she can put her most confident foot forward,” said Zivame’s COO Lavanya Pachisia in a press release on January 31. 
 
The film shows women in various stages of life and in different situations, confidently seizing the day, “with the right intimate wear by their side,” announced Zivame. “From a teenager taking on a hectic school day with the right support, to a mature woman taking on new fitness challenges with the confidence of the right fit, from a newbie mom handling the challenges of a new life stage without compromising on comfort, to a group of young women enjoying carefree moments of joy, the campaign showcases how the right fit on the inside makes you confident on the outside.”

The film was created in partnership with creative agency Leo Burnett and was directed by Jessica Sadna. The production house for the project was Prodigious Films. 
 
“The right intimate wear can give women the confidence to take on any day,” said Leo Burnett’s group executive creative director Sonal Chhajerh. “The campaign brings alive how each day brings the need for a different kind of confidence, and there is a Zivame for her every need.”
 
Zivame retails its range of intimate wear from its dedicated e-commerce site. Entrepreneur Richa Kar founded the brand in 2011.