Zivame launches its largest lingerie sale event of the year with Kriti Sanon

By

Isabelle Crossley

Published
Mar 3, 2023

Lingerie retailer Zivame has launched its largest scale sale of the year named the ‘Grand Lingerie Festival’. The online sale event kicked off endorsed by Bollywood celebrity Kriti Sanon and features over 50,000 styles. 

Zivame’s online sale event festures lingerie, accessories, and related products from over 100 brands, the multi-brand retailer announced in a press release on March 3. The brand describes the sale as, “India’s biggest intimate wear sale” and Sanon’s endorsement of the sale is designed to appeal to millennial and Gen Z shoppers across India. 
 
“The Grand Lingerie Festival is a magnificent affair that celebrates intimate wear and gives consumers an opportunity to indulge in all that their hearts desire,” said Zivame’s head of marketing Khatija Lokhandwala in a press release. “Our campaign for the event aims to showcase the anticipation and excitement of shopping at the biggest intimate wear sale of the year and we hope that consumers will enjoy shopping their hearts out on account of the huge range of styles, attractive discounts, and fun games and contests.”

Zivame has also partnered with local celebrities across India to promote the sale including Krsyal D’Souza, Shanvi Srivastava, Malvika Menon, and Aanchal Mujhal among others. Along with a large scale television campaign, the brand has also joined forces with a wide range of influencers for a social media campaign.