Apr 18, 2018
Zink London to expand into omni-channel
Apr 18, 2018
The Indian fast fashion brand Zink London aims to open between 30 and 40 exclusive business outlets (EBOs) over the coming three years and also plans to launch its own e-commerce site in May this year.
After recently opening flagship stores in Mumbai, Delhi, and Bengaluru, Zink London plans to expand across India. “We have recently opened three EBOs – one each in Mumbai, Delhi and Bengaluru,” The brand’s Director and Co-Founder, Vivek Goyal, told Indiaretailing Bureau. “And in the next three years, we are looking forward to opening 30 to 40 more outlets. In addition to this, we will also be launching our own e-commerce portal in May 2018.”
Along with a retail expansion, the brand will also expand its product range. The brand will be introducing shoes, jewellery, bags and other accessories along with its current apparel range. The idea is to offer complete outfits to customers, explained Malini Singhal, the brand’s other Co-Founder and Director.
Zink London may only have three EBOs but it is present in 75 cities in India with a total of 325 shop in shops such as in Central and Shoppers Stop. Online, the brand is present on marketplaces such as Myntra, Amazon, Flipkart, Snapdeal, and Jabong.
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