Zink London launches e-commerce platform

By

Maverick Martins

Published
Sep 17, 2018

The Indian fast-fashion brand Zink London has launched its e-commerce platform to boost sales and widen its reach across the country.

Zink London’s new e-commerce platform www.zinklondon.in will offer latest and exclusive fast-fashion collections from the brand. The e-commerce platform will also feature their latest autumn/winter collection.
 
Malini Singhal, Co-Founder, and Director in a statement said, “We are excited to launch the e-commerce platform for Zink London. With this online retail store, our customers will be able to find all our latest and exclusive fast fashion essentials.”

Vivek Goyal, Co-Founder, and Director added, “Created with the user experience in mind, the website is designed using the latest technology so the site is compatible with today’s browsers and mobile devices. This e-commerce website will give a huge online push that we have been focusing on for long.”
 
Launched in 2012, Zink London currently has three EBOs and is present in 75 cities in India with a total of 325 shop in shops, such as in Central and Shoppers Stop. The brand is also available on online marketplaces such as Myntra, Amazon, Flipkart, Snapdeal, and Jabong.
 
Zink London is expected to boost its offline presence and plans to open between 30 and 40 exclusive business outlets (EBOs) over the coming three years.