Ziniosa to expand luxury circular fashion business internationally

By

Isabelle Crossley

Published
Jul 22, 2021

Luxury accessory rental portal Ziniosa plans to expand its network for sourcing stock across South Asia and into the UAE and is working on initiatives to increase awareness and acceptance of renting pre-loved items. 

 
Ziniosa launched its resale model in 2020 to respond to consumer demand and witnessed 4.7% sales growth in the 2021 financial year, despite the challenges of the pandemic. The business now plans to continue to expand its circular economy for pre-loved luxury accessories, Your Story reported. 
 
Moving forward, Ziniosa plans to expand from selling accessories to also sell and rent pre-loved clothing.

“We also want to explore the Southeast Asian markets like UAE to source products from them because a lot is going on in the region when it comes to luxury,” Ziniosa co-founder Ashri Jaiswal told YourStory. “If they are willing to sell, I think there is a huge audience in India willing to buy.”
 
“One of the biggest challenges we still face is that a lot of people do not like to share the rented accessory,” said Jaiswal. “We are trying to tackle this through community-building efforts and collaborations with influencers who believe in pre-loved items for a circular economy.” 
 
Ashri Jaiswal and Varun Ramani launched Ziniosa in Bengaluru in 2017 after both following careers in the U.S. The business began bootstrapped with Rs 20 lakh ($26,903) and managed to break even in March 2020.