Zia Rahman to launch luxury streetwear brand Feddie City
Entrepreneur Zia Rahman will launch luxury streetwear brand Feddie City and plans to begin distributing its first collection in September this year.
As streetwear continues to grow in popularity in India, Rahman plans to capitalise on this trend and launch a brand in the luxury segment of the market, the Hindustan Times reported. The brand will target Gen Z shoppers and aims to use India as a launchpad from which to later begin international distribution, according to Rahman.
“In my opinion, Feddie City’s real potential is global reach for a universe that resonates with clothing, infrastructure, and estate,” said Rahman about the brand, the Hindustan Times reported. “Feddie City is craziness tailor-made for the Gen Z in you. Our first global collection would launch around September 2021.”
Without revealing much of the kind of products that will be on offer, Rahman said that his inspirations include brands like Palm Angels and Amiri. The brand will also follow ethical production methods, he said.
“The lockdown gave me a lot of time to go back to what I had in my mind for a long time, and turn my dream into reality,” said Rahman.
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