Zeya By Kundan launches festive season campaign with Vaani Kapoor

By

Maverick Martins

Published
Oct 6, 2021

Jewellery brand Zeya By Kundan, a sister concern of Kundan Refinery, has launched a campaign ‘Shine Brighter’ featuring Bollywood actress Vaani Kapoor to boost its festive season sales.
 

With this campaign, Zeya By Kundan will also launch its first television commercial. Additionally, the brand will also launch a 360–degree campaign that will be led by television, and digital platforms including OTTs, YouTube, Facebook, Instagram, cinemas, and outdoor.
 
Talking about the campaign launch, Nishita Garg, co-founder of Zeya By Kundan, in a statement said: “This is our first TV commercial launch and to have actor Vaani Kapoor as its brand ambassador was a thoughtful decision. She resonates with the millennial and modern-day women, who embrace life. And Zeya truly represents that through its exclusive range of gold jewellery specifically designed for today’s woman.”

Vaani Kapoor added, “I am thrilled to be the face of Zeya By Kundan’s first TV campaign ‘Shine Brighter.’ The beautifully crafted jewellery pieces are for all age groups. Each piece is so unique and delicate that it is perfect for any occasion.”
 
Kundan Gold Refinery is one of the largest private gold refineries in India. It launched Zeya by Kundan in 2019 and is investing heavily to expand the brand’s presence in the country.