Zeme Fresh gets funding from India Quotient, others

By

Maverick Martins

Published
Jan 6, 2022

Hair care start-up Zeme Fresh has raised funds from venture capital firm India Quotient, along with founders of social network ShareChat, and online fashion brand, FabAlley.

Zeme (pronounced zay-may) sells hair products such as shampoos and conditioners claiming they are made from natural ingredients without any artificial chemicals or preservatives.

Zeme will utilise the funds to expand its presence, packaging, logistics and hire people to foray into other cities.

“Home remedies have always been a way of life for me – as a little girl, I always used only concoctions made by my mom, on my skin and hair. But I gave all that up as I grew up – after all who likes to make messy pastes and concoctions at home anymore?” Prerna Bhutani, founder of Zeme Fresh told Moneycontrol.

“As I got older, I started having a lot of hair issues - crazy hairfall, thinning and even bald patches. I tried everything – hair products, treatments, hair growth serums, etc – but nothing seemed to show any permanent results. As a last-ditch attempt, on my mom's advice, I went back to using those same concoctions for my hair. And that's when things started changing. My hair quality got better, hair fall reduced significantly – I even started getting compliments for my hair for the first time in my life,” she added.

Zeme sells its products online and competes with brands like Mamaearth, Mosaic Wellness, and Traya Health in the hair care space.