8 357
Fashion Jobs
SHINE
Senior Account Manager - Paid Search
Permanent · CHENNAI
SHINE
Social Media & Ecommerce Manager
Permanent · HYDERABAD
BENCHMARK SERVICES
Area Sales Manager - Sme Lap With Top Nbfc Company
Permanent · AHMEDABAD
GENIUS CONSULTANTS
Opening For Territory Sales Manager OR Area Business Manager
Permanent · NASHIK
TALISMAN HR SOLUTIONS
Area Sales Manager (Transportation & Logistics Company)
Permanent · AHMEDABAD
AUXIN RECRUITMENT CONSULTANTS
Area Sales Manager | Lap | Hyderabad
Permanent · HYDERABAD
BERGER PAINTS
Area Sales Manager Wood Coating
Permanent · ROHTAK
360 REALTORS
Hiring -Team Leader/ Sales Manager / Relationship Manager| Pune
Permanent · PUNE
LEVI'S
Senior Supply Planner
Permanent · BENGALURU
ADIDAS
Manager -Tech Infrastructure
Permanent · CHENNAI
ADIDAS
Senior Specialist - Finance Operations FP&A
Permanent · CHENNAI
ADIDAS
sr. Manager Merchandising Ecommerce - em Hub
Permanent · GURUGRAM
ADIDAS
sr. Manager- DPC Partner Program
Permanent · GURUGRAM
L'OREAL GROUP
Online Brand Manager
Permanent · MUMBAI
L'OREAL GROUP
Retail And Education Manager - Ysl
Permanent · MUMBAI
JCPENNEY
Senior Manager
Permanent · BENGALURU
DAMYAA PJ FOODS
Area Sales Manager/Regional Sales Manager
Permanent · ROHTAK
ON TIME SOLUTIONS
Branded Fmcg Company Opening For Area Sales Manager in North Kerala
Permanent ·
HECTOR AND STREAK CONSULTING
Sales Engineer / am / Manager - Ups
Permanent · MUMBAI
HDFC LIFE
Hiring For Associate Area Manager-Abp Channel
Permanent ·
SAHAJ PHARMA
Production in Charge - (Synthetic Iron Oxide Pigment)
Permanent · DAHEJ
STONELAM SURFACES LLP
Area Sales Manager- Project Sales
Permanent · CHENNAI
Translated by
Roberta HERRERA
Published
Apr 6, 2023
Reading time
3 minutes
Download
Download the article
Print
Text size

Zara ventures into publishing in collaboration with the magazine Wallpaper

Translated by
Roberta HERRERA
Published
Apr 6, 2023

Inditex is continuing to evolve under the leadership of Marta Ortega, who took over as the Spanish company's president last year. As the heiress to Amancio Ortega's legacy, she is not only ensuring a smooth succession but also bringing a fresh perspective to revitalise the successful company's offerings and prepare it for the future with a renewed brand image and positioning. 


The set of five Wallpaper travel guides - Zara


Zara has been gradually improving the quality of its collections and repositioning itself towards a more premium segment. This strategy has been in the works for some time and has resulted in discreet but assertive moves, such as collaborations with renowned brands like Ader Error and Narciso Rodriguez, limited edition designer lines like SRPLS, Zara Atelier, and Studio, and even photography exhibitions supported by Marta Ortega's foundation, like the recent one held in honour of the iconic photographer Steven Meisel at the Muelle de la Batería in A Coruña.

Zara's recent steps towards qualitative improvement and repositioning may at first glance seem only linked to improving the Inditex-owned brand's image and collections, but they are also part of a broader evolution of its product offering. Zara has now expanded its range to include versatile basics, trendy pieces, and carefully crafted, timeless, and high-quality pieces. This approach has helped elevate the brand's image and position it as a refined and sophisticated option for consumers. These changes are likely influenced by the president of Inditex, Marta Ortega, who built her experience in the brand's product department before assuming her current role. 

The brand's new endeavours: stationery and travel guides


Zara's latest offering is more than just a quirky addition, as it highlights the brand's new direction. Available now on the brand's website, "Where to now" is a collection born from an editorial collaboration with the renowned design publication, Wallpaper Magazine. Inspired by travel and the spirit of adventure, this collection features five photography books packaged as a complete box set resembling a large 300-page coffee table book. 


The collection also includes notebooks - Zara


The "visual notes" for travellers take readers on an adventure through five destinations: Bruton (UK), Ojai (USA), Galicia (Spain) Naoshima (Japan) and Windhoek (Namibia). The curated content is similar to that of magazines or specialised publications and features photographs by Salva Lopez, Luis Diaz, Pia Riverola, Den Niwa, Kent Andreasen and Sophie Green. It also includes essays by Wallpaper editors Simon Mills and Pei-Ru Keh, along with Celeste Chipperfield, Jens H Jensen and Mazi Odu.

"The book features a series of written and visual field notes, designed for both armchair travellers and enthusiastic explorers," described the brand. 

The line also includes a comprehensive stationery line, a category that has hitherto been mainly explored by Zara Home, Inditex's home décor brand. The line comprises notebooks, posters and stickers. The prices remain affordable as typical of Zara, ranging from 69.95 euros for the set of five guides to 15.95 euros for individual guides, and from 22.95 euros for the photographs to 8.95 euros for the notebooks.

It remains to be seen whether this is just a one-off foray by Zara into the world of publishing, or if it's an open door for future collaborations or dedicated collections.

In the last fiscal year, the Inditex group broke sales records, with a 17.5% increase to 32.569 billion euros, and recorded a 7% growth in net profit to 4.13 billion euros.

Copyright © 2024 FashionNetwork.com All rights reserved.