×
179
Fashion Jobs
SH MATRIX ENTERPRISES
Sales Manager
Permanent · Gurugram
PROPERTYXPO.COM
Area Sales Manager| Real Estate Portfolio Management | Gurgaon
Permanent · Gurugram
DLIGHT ENERGY PVT. LTD.
Hiring For Area Sales Manager | Pune/ Nagpur | d.Light Energy
Permanent · Pune
NATURELAND ORGANIC FOODS PRIVATE LIMITED
Area Sales Manager (Chennai)
Permanent · Chennai
NATURELAND ORGANIC FOODS PRIVATE LIMITED
Area Sales Manager (Maharashtra)
Permanent · Mumbai
EXTRAMARKS EDUCATION
Area Sales Manager- B2B Sales
Permanent · Nashik
OLIVE GREEN CONSULTING LLP
Urgently Looking For Area Sales Manager
Permanent · National Capital Region
DEEP CHAND DIALYSIS CENTRE PVT. LTD.
Immediate Joining For Area Sales Manager @ Kolkata
Permanent · Kolkata
MEDLEY PHARMACEUTICALS LTD
Area Sales Manager/ District Manager - Bhopal
Permanent · Bhopal
DREAM HOME PLASTO WARE IND
Production Manager
Permanent · Alwar
MEDLEY PHARMACEUTICALS LTD
Area Sales Manager/ District Manager - Bhopal
Permanent · Bhopal
EXTRAMARKS EDUCATION
Area Sales Manager- B2B Sales
Permanent · Nashik
TITAN BIOTECH LIMITED
Area Sales Manager
Permanent · Hyderabad
OPERA CLOTHING PRIVATE LIMITED
Production Manager For Garment Manufacturing Factory
Permanent · Daman
LEVI'S
Associate Sap Ptp Business Analyst
Permanent · Bengaluru
FEDBANK FINANCIAL SERVICES LTD
Area Sales Manager For Gold Loan - Chennai
Permanent · Chennai
DR MEDITECH SURGICAL AND DIAGNOSTICS INDIA PVT LTD
Production Executive / Production Manager (Biochemistry & Hematology
Permanent · National Capital Region
INFEXN LABORATORIES PRIVATE LIMITED
Medical Representative/ Area Sales Manager
Permanent · Navi Mumbai
ELLIOTT MOSS
IT Sales Manager
Permanent · Mumbai
GRAND CHEMICAL WORKS
Area Sales Manager - Jaipur gt
Permanent · Kota
IGENETIC DIAGNOSTICS /HEALTH MAP DIAGNOSTIC PVT LTD
Area Sales Manager/Territory Manager
Permanent · Pune
RANDSTAD INDIA PVT LTD
Market Development Manager - Horeca Sales
Permanent · National Capital Region
Translated by
Roberta HERRERA
Published
Mar 21, 2022
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Zara ups the ante on makeup and premium fashion

Translated by
Roberta HERRERA
Published
Mar 21, 2022

The leading retailer of Spanish conglomerate Inditex continues to expand its makeup collection, developing an increasingly more comprehensive line of products. On Monday, March 21, Zara launched “The Skin Collection”, a line dedicated exclusively to makeup, offering a wide range of foundations and concealers.


Zara Beauty


Available on both the brand's website and in a selection of international physical stores, the collection includes a total of 51 shades with a "natural matte finish and full coverage without overloading the complexion.” In terms of price positioning, the brand sticks to its strategy of selling affordable products, with foundations priced at €15.95 and concealers at €8.95.

The campaign, shot by American photographer Tyler Mitchell, highlights the makeup line’s inclusive and diverse spirit, presenting simple portraits with contrasting shadows on the models’ skin tones, reflecting the wide shade ranges of Zara Beauty’s base products. The natural and alternative beauties captured in black-and-white and full-color snapshots reinforce the plurality of the Galician-based brand’s pigments.

With this new launch, Zara expands its product portfolio in this market segment, which has so far consisted of color sticks in vibrant shades, blushes, face powders, bronzers, liquid and stick lipsticks, nail polishes, eye shadows, mascaras and a variety of brushes. Several of the products are now also refillable.


Zara Beauty



Zara Beauty, which debuted in May 2021, was born from an alliance with the high-end makeup artist Diane Kendal. This collaboration is in line with the Inditex group's current scaling-up strategy aimed at improving the quality and image of its products. Prior to this latest launch, the makeup line had a more limited offering and was physically available in only 20 international stores in minimalist concept spaces exclusively dedicated to the cosmetics line.

The group has already set ambitious goals for itself, not only by collaborating with prestigious photographers such as Steven Meisel and David Sims for its first campaign, but also by investing in technology, with a digital program that allows customers to test the makeup products online. The expansion of beauty products is a step in the same direction as the chain's fragrance line, developed in recent years through an alliance with British perfumer Jo Malone.

A premium future for Zara



These efforts in improving the image and quality of Zara products is additionally demonstrated through the upcoming launch of the Spring/Summer 2022 collection for the brand’s premium line with a higher price positioning, Zara Studio. Available since March 17 in both the physical stores and the online website, the high-end apparel line has once again called upon renowned names in the industry to star in its latest campaign.


Zara Studio



Embroideries and paisley prints pervaded the romantic garments of the women's collection, in a campaign photographed by Steven Meisel and filmed by Fabien Baron; Australian actor Kodi Smit McPhee was immortalized by David Sims in a desert in Jordan. Meanwhile, the children's collection featuring 70s and 90s inspired silhouettes was photographed by Gregory Harris.

Inditex recorded an increase in turnover by 36% to €27,716 million at the end of the last fiscal year, which however lagged 2% behind the accumulated sales in 2019. As for Zara, which presents its turnover jointly with its home and decor division Zara Home, turnover increased by 39 % to €19 586 million. The brand thereby maintains its flagship status within the group founded by Amancio Ortega, ahead of Bershka and Pull&Bear, which recorded €2177 million and €1876 million in turnover respectively.

For this current year, the company announced a "selective increase" in prices, which could be up to 2%, due to current inflation and market volatility.

Copyright © 2022 FashionNetwork.com All rights reserved.