Zara opens third exclusive brand outlet in Bengaluru
Multi-national fashion brand Zara has opened a 23,000 square foot store in Bengaluru’s Forum Mall. The store opened over the weekend and retails fast fashion clothing and accessories for men, women, and children.
“The new Zara store at Forum Mall, South Bengaluru is now open,” Forum Mall announced on Facebook. The store is Zara’s third exclusive brand outlet in Bengaluru.
The store is spread over two storeys and is designed as a concept store, Indian Retailer Bureau reported. The outlet integrates aspects of online and offline shopping and aims to offer an enhanced customer experience for shoppers who can also use the Zara shopping app to browse items then order them for collection in-store within two hours.
The store was designed by Zara’s in-house architectural studio and has a modern, neutral aesthetic. As part of the brand’s move towards reducing its environmental impact, the new store features an energy efficient heating and cooling system, eco-friendly materials, and energy-saving LED lighting.
Zara is owned by fashion giant Inditex Group which also operates fashion brands Pull and Bear, Stradivarius, Oysho, Bershka, Massimo Dutti, and Zara Home. Zara retails in India as a joint venture between Inditex and Tata business Trent Limited and has 21 stores in a number of large cities.
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