Zara links up with fitness brand TRX
Zara is teaming up with TRX Training as an official training tool partner in a new global deal.
The partnership runs alongside the latest Zara’s Athleticz sportswear collection and introduces the full-body TRX Suspension Trainer to its customer base, which will be stocked online through the Zara website in 24 markets around the world, as well as in 11 major city Zara stores.
Zara customers will be able to subscribe to TRX’s proprietary digital fitness platform, the TRX Training Club, and gain exclusive access to six months’ worth of unlimited on-demand workouts. The platform offers unlimited on-demand workouts and live classes, while it’s latest 'Replay' function also provides users with the opportunity to repeat and/or catch up on their favourite workouts.
“We are thrilled to partner up with one of the most well-renowned brands in the world and be part of Zara’s new Athleticz range. Home workouts are clearly here to stay, and we have joined forces with Zara to equip people with everything they need to exercise around their schedule,” said Brent Leffel, CEO of TRX.
“I believe we can convert even more fitness enthusiasts, and together with Zara, can provide customers with the ultimate comfort, alongside access to train by any means possible - either at home or on the go.”
The partnership equally spans content and has seen TRX Training Club’s Director of Trainer Branding, Niko Algieri, go to New York to shoot exclusive workout content in Zara’s filming studio.
“When we created the TRX Training Club during a global pandemic, our goal was always to help people become more active all over the world,” added Algieri. "This partnership with Zara enables us to level up what we are doing in this space and reach brand new audiences - the potential here is massive and we can’t wait to explore that.”
Zara is not the first to team up with a fitness company. In fact, Lululemon acquired the in-home fitness company Mirror in June 2020 in a $500 million deal, though it initially invested in Mirror in 2019, in a deal that also included a content partnership.
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