×
195
Fashion Jobs
3FATE TECHNOLOGIES PVT LTD
Production Manager-Garment Manufacturing- Saree, Salwar Suit & Lehenga
Permanent · Kanpur
PUMA
Manager- Ecommerce Operations
Permanent · Bengaluru
PUMA
Warehouse Manager-D2C
Permanent · Bengaluru
PUMA
Digital Marketing Manager
Permanent · Bengaluru
EXPLODE SERVICES
Quality Assurance Manager Home Furnishing Garments For Noida
Permanent · Noida
EXPLODE SERVICES
Manager ie Garment Exports
Permanent · Noida
THE BANYAN HR CONSULTS
Merchandising Manager For a Seamless Garments Textile co at Coimbatore
Permanent · Coimbatore
OPERA CLOTHING PRIVATE LIMITED
Production Manager For Garment Manufacturing Factory
Permanent · Vapi
GOKALDAS EXPORTS LTD
sr. Manager - Technical - Garments Industry Background
Permanent · Bengaluru
NIKE
Lead Technical Product Manager, ed&a – Apla
Permanent · Bengaluru
NIKE
Senior Security Incident Responder – Cis
Permanent · Bengaluru
FAABIIANA
Executive For Online Product & Order Management
Permanent · NEW DELHI
FAABIIANA
Customer Sales Executive (Female)
Permanent · NEW DELHI
NIKE
Senior Technical Product Manager, Inventory & Order – Apla
Permanent · Bengaluru
NIKE
Senior Technical Product Manager, Finance – Apla
Permanent · Bengaluru
NIKE
Senior Technical Product Manager, Core Erp – Apla
Permanent · Bengaluru
NIKE
Senior Technical Program Manager, Marketing Tech – Dtpo
Permanent · Bengaluru
NIKE
Service Delivery Manager, Operations Center – Tech Ops
Permanent · Bengaluru
NIKE
Director, Security Solutions & Delivery – Cis
Permanent · Bengaluru
NIKE
HR Manager - Nike India Technology Centre
Permanent · Bengaluru
NIKE
Financial Controller - India
Permanent · Bengaluru
NIKE
Software Engineering Manager, Finance & Procurement Technology – cf&c
Permanent · Bengaluru
Translated by
Isabelle Crossley
Published
Oct 27, 2020
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Zara launches lingerie line

Translated by
Isabelle Crossley
Published
Oct 27, 2020

Ready-to-wear behemoth and Spanish fast fashion brand Zara launched its first lingerie collection on its e-commerce store on October 22.


A look from Zara's new lingerie line - Annemarieke van Drimmelen - Zara - Facebook


Zara’s new lingerie line features a wide range of items ranging from underwear and loungewear (leggings, t-shirts, and tops), to pyjamas (bathrobes, trousers, and loose shirts), to accessories (socks and masks). 
 
The line’s prices range from €5.95 ($7.04) to €129. The lingerie collection focuses on textiles including silk, cashmere, alpaca, lace, and tulle as well as comfortable fabrics including cotton and mesh.

The collection is named ‘The Female Gaze’ and its design looks to classic and timeless styles with romantic offerings also thrown in. Neutral tones dominate the collection with additions of hues of black, white, ochre, and grey. 
 
The campaign created to accompany the launch was photographed by Annemarieke van Drimmelen. Black and white images show models Edita Vilkeviciute, Karly Loyce, and Sara Blomqvist in an intimate light. 
 
With this launch, Zara is following in the footsteps of other brands in the Inditex group including Bershka and Pull&Bear, which both already include lingerie lines in their catalogues. 
 
This product category was previously reserved for Oysho, an Inditex group brand which was originally dedicated to lingerie and inner-wear and now focuses on other product categories including sports wear and ready-to-wear.
 

Copyright © 2022 FashionNetwork.com All rights reserved.