Zara bets on outerwear with new capsule collection
Nov 29, 2018
Although the group’s signature brand had already launched some outdoor clothing pieces in previous seasons, including anoraks, jackets and children’s clothing, the chain is strengthening its presence in the segment with the launch of a dedicated outerwear capsule collection. Called ‘TRF Recycled’, the collection continues the brand’s commitment to sustainability with pieces made from recycled polyester derived from plastic bottles. Meanwhile, the words ‘Please Recycle’ are printed on belts and hoods to remind consumers of the line’s sustainability message.
In line with the group’s pricing strategy, the collection is sold at affordable prices and for up to £160. A silver puffer jacket retails for £95.99, while a puffer coat costs £119. There are also joggers, a technical backpack and chunky trainers, while a waterproof, two-in-one parka is the most expensive item in the collection at £159.
Earlier this month, Zara launched its online store in 106 new markets, bringing the total number of countries where it operates an e-commerce channel to 155. Currently, the chain has a physical presence in 96 markets and is progressing towards the group goal of selling all of its brands online worldwide by 2020. In the first half of 2018, Zara confirmed its status as Inditex’s leading brand, contributing €7.91bn in revenue to Inditex’s total of €12.02bn.
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