Zalora partners with Myntra for its India entry

By

Maverick Martins

Published
Feb 28, 2022

Southeast Asia’s leading online fashion platform Zalora has partnered with fashion e-commerce player Myntra to enter the Indian market.

With this partnership, Zalora will sell its private labels under the aegis of Origin, Zalora Basics, Active, Occasion Wear, and Work on the Myntra platform.

The partnership is expected to help Zalora make inroads in the burgeoning Indian fashion market, and build brand salience with the millions of fashion enthusiasts in the country.

Commenting on the launch, Sharon Pais, chief business officer at Myntra in a statement said, “Through our partnership with Zalora, we further our commitment to bring the best of global fashion within easy access of our shoppers. Zalora is a leader in the Southeast Asian markets and brings with it trendy and fashionable merchandise. Through this partnership, we continue to cater to the growing base of fashion and trend seekers in India.”

Gunjan Soni, Zalora Group CEO added, “Zalora’s commitment to connect more people to the limitless world of fashion went beyond the shores of Southeast Asia and reached the vibrant and exciting fashion consumers of India. More importantly, joining hands with Myntra reflects the evolving retail and e-commerce opportunity in Asia. Zalora and Myntra are two e-commerce platforms that significantly impacted how people shop fashion in this part of the world, pushing the boundaries through innovation and cooperation.”

Founded in 2012, Zalora is part of the Global Fashion Group and is Asia’s leading online fashion and lifestyle destination with a presence in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and Taiwan.