Z3 Relaxed Luxury launches new textiles this season

By

Isabelle Crossley

Published
May 3, 2023

Menswear brand z3 has launched a new line of men’s shirts this season in 100% cotton seersucker textiles. The range is made with eco-responsible production methods to help reduce water waste. 

“Our 100% cotton Seersucker shirts in z3 are a unique offering from the House of Zodiac and are made with an eco-friendly manufacturing process,” said ZCCL’s managing director and vice chairman Salman Noorani, Indian Retailer Bureau reported. “I urge you all to go on the website and see how we do this.” 
 
The line is designed to both offer breathable semi-formal wear options for the season and highlight z3’s increased commitment to more sustainable manufacturing methods. “We recycle 92% of the water used for manufacturing z3 shirts,” announced the brand on Facebook.

The brand also recently launched its spring/ summer 2023 collection named ‘The Colours of the Italian Summer’. The collection is inspired by the signature azure hues of the Amalfi Coast, located on the Italian Riviera, and features breezy separates with soft tailoring.
 
Z3 has retails through its dedicated e-commerce store and exclusive brand outlets across India in cities including Mumbai, Gurugram, and Hyderabad. The brand launched as Zodiac in the late 1950s and added its z3 line to appeal to new customers.