×
125
Fashion Jobs
NIKE
Senior Dynamic Application Security Tester – Cis, Icc, India
Permanent · Bengaluru
PUMA
Senior Manager - Golf Sales (Cpg-Cobra Puma Golf)
Permanent · Bengaluru
PUMA
Manager - Accounts Payable
Permanent · Bengaluru
PUMA
Senior Manager – Teamsport Sales
Permanent · Bengaluru
PUMA
Manager – Customer Reconciliation And Accounts
Permanent · Bengaluru
PUMA
Manager – Warehouse Operations (Ecommerce)
Permanent · Gurugram
PUMA
Warehouse Manager-Offline Business
Permanent · Bengaluru
PVH
Manager, Business Solutions
Permanent · Bengaluru
NIKE
Identity And Access Management (Iam) Security Operations Engineer, India – Cis Icc
Permanent · Bengaluru
NIKE
Application Security Architecture Consultant, India - Cis Icc
Permanent · Bengaluru
NIKE
Expert Security Incident Coordinator, India – Cis Icc
Permanent · Bengaluru
MASAR GROUP
IT Support
Permanent · DUBAI
NIKE
Sap Security Engineer – Sec Tech, Icc, India
Permanent · Bengaluru
TLM CONSULTANCY
Merchandising Assistant
Internship · MUMBAI
NIYOSSHIC LUXURY CONSULTANCY
Social Media Intern
Internship · MUMBAI
NIYOSSHIC LUXURY CONSULTANCY
PR Assistant
Internship · MUMBAI
OUTHOUSE JEWELLERY
Communication Designer
Permanent · MUMBAI
OUTHOUSE JEWELLERY
Store Manager
Permanent · NEW DELHI
MAC
Make up Artist - Mac - Nykaa Pacific Rajori
Permanent · Delhi
SAAHRA
Content Strategist
Internship · NEW DELHI
SAAHRA
Jewellery Designer Apprenticeship
Internship · NEW DELHI
SAAHRA
Business Development (Fashion)
Internship · NEW DELHI
Published
Jan 12, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Yeezy tops search list for consumers seeking counterfeits

Published
Jan 12, 2021

The problem of counterfeiting continues to be a major one for brands, despite years of efforts to eradicate the trade. Consumers still want to buy brands at cheap prices and a new report from OnBuy has shown exactly which brands are suffering most from interest in faked versions.


Adidas/Yeezy



OnBuy used SEO toolset Ahrefs to find the average monthly search volumes of favourite luxury and higher-priced brands and found that Yeezy topped the list with almost global 62,000 searches a month on average. Most people were interested in shoes, hoodies and bags.

It was followed by Gucci on nearly 42,000 with Louis Vuitton in third place on just under 26,000.

Supreme and Chanel came next with just over 15,000 and 13,000 average monthly searches. 

It shows how the search for counterfeits has moved from the bustling physical markets that dominated the trade a couple of decades ago to online sites, a fact that would have been helped in 2020 by the faltering global tourist trade and the general consumer shift to online shopping.

Also in demand as far as counterfeits are concerned were Nike and Balenciaga, both seeing over 8,000 global monthly searches; Hermès, Off-White, Versace and Burberry were popular with between 5,000 and 8,000 searches; and Prada, Saint Laurent, Lacoste, Armani, Fendi, Calvin Klein, Dior, Vivienne Westwood and Tom Ford saw 4,11 searches or less.

OnBuy said it’s incredibly easy to find fakes online from some of these labels with YouTube and TikTok videos showing how to do it and celebrating purchases.

OnBuy also surveyed 4,300 British consumers and found that 22% of them own fake goods and 54% would consider buying a fake. Some 18% of respondents also said they’s bought a fake as a gift for someone and 67% of them didn’t tell the recipient it was counterfeit. Clearly messages about counterfeits supporting global criminal enterprises and terrorism aren’t getting through.

Copyright © 2021 FashionNetwork.com All rights reserved.