Yardley London expands product portfolio with entry into ‘no gas’ body-perfume category
Leading perfume brand Yardley London has expanded its product portfolio with its entry into the “no gas” body-perfume category with the launch of its perfume body spray ‘The Elite Collection’.
The Elite Collection by Yardley will include three variants, which is the company’s first range of no-gas body perfumes for the men’s category.
Commenting on the launch, Manish Vyas, business head at Yardley India in a statement said, “The No- Gas deodorant category is the fastest-growing segment and has evolved as a separate product category. The men’s grooming category has a great opportunity to grow in India. Yardley has strong latent brand equity in India, and we are looking to target the younger men through our contemporary product offerings.”
“The new range of No-Gas Body perfume shares similar characteristics of a perfume, giving the product an edge over other deodorants available in the market. With this launch, we look forward to significant growth in our market share and foray into some sub-segments which are significant and growing,” he added.
Yardley has a presence across personal fragrance categories, including deodorant sprays, eau de colognes, and eau de toilette for both women and men. The newly launched product will be available at retails and e-commerce platforms across India.
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