Published
May 3, 2023
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Yardley launches campaign with Kriti Sanon for its affordable perfume range

Published
May 3, 2023

Wipro Consumer Care-owned Yardley London has launched a campaign with actor Kriti Sanon to promote its affordable perfume range.


Yardley launches campaign with Kriti Sanon for its affordable perfume range - Yardley


The campaign targeted at the new-age young women is banking on the actor’s popularity coupled with affordable pricing to expand its customer base in this segment.

Commenting on the campaign, Manish Vyas, CEO at Wipro Yardley in a statement said, “While Yardley has always been known for its fine floral fragrances, through this new range, we intend to bring affordability to the consumers who always inspire to use world class Yardley perfumes.”

“We intend to democratize the usage of safe, branded and international quality perfumes and make it accessible to Indian masses,” he added.

Yardley has a presence across personal fragrance categories, including deodorant sprays, eau de colognes, and eau de toilette for both women and men.

The Yardley range of perfumes start at Rs 249 ($3) for a 30 ml bottle and will be available at retail stores and e-commerce platforms.

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