XYXX raises Rs 110 crore from Amazon Smbhav Venture Fund, others

By

Maverick Martins

Published
May 16, 2023

XYXX, a men’s premium innerwear and lifestyle brand has raised Rs 110 crore ($13.5 million) in its series C funding round led by Amazon Smbhav Venture Fund.

Sauce VC, Anicut Capital, DSG Consumer Partners, and Singularity Growth Opportunities Fund also participated in the funding round.

The company plans to utilise the funds to scale its retail presence, technology, and product development.
Commenting on the funding, Yogesh Kabra, founder of XYXX in a statement said, “We've seen rapid growth, right from our inception in 2016, and we plan to use the investment to keep doing more of the same, focusing on our core product categories and driving efficiency and profitability through greater scale and better use of technology.”

Amazon Smbhav Venture Fund spokesperson added, “We are impressed with the XYXX management team led by Yogesh Kabra and their ability to continuously serve consumers with high-quality differentiated selection across categories and multi-channel distribution. In a short time, XYXX has created strong brand recall with their relentless focus on product market fit and we are excited to work with them for their next phase of growth.”

Founded in 2016, XYXX is a Surat-based men's lifestyle brand with pan-India presence. The brand’s products are available on their website and leading ecommerce marketplaces, including Amazon, Flipkart, Myntra, and Ajio among others.