XYXX partners with Aadar Malik for ‘Risk-free returns’ campaign

By

Maverick Martins

Published
Mar 2, 2023

Men’s innerwear and loungewear brand, XYXX has partnered with actor, musician Aadar Malik for a new campaign ‘Risk free returns’ to highlight the risks of unreturnable innerwear.

As innerwear is the only category in the apparel industry that does not offer return and exchange options, XYXX aims to be a game changer with its new policy.

Additionally, the brand has partnered with Clothes Box Foundation which will repurpose the returned products into upcycle fabric for useful everyday items.

Commenting on the campaign, Petal Gangurde, chief of brand and culture at XYXX in a statement said, “Even with the rise of D2C and e-commerce, we found that a staggering number of people were skeptical of purchasing underwear online-mostly because there was no scope of returning it. Through this campaign, we not only highlight a pathbreaking move in the innerwear industry through our risk-free returns policy, but also set the tone for many to follow suit.”

“Partnering with the Clothes Box Foundation adds another layer to our program. You can return easily and be rest assured your waste is being managed in a thoughtful and kind manner,” Gangurde added.

Founded by Yogesh Kabra in 2016, the Surat-based brand is currently present in over 14,000 multi-brand outlets. In addition to this, XYXX also retails on marketplaces such as Amazon, Flipkart, Myntra, Ajio, amongst others.