Xiaomi-backed Huami to expand in India wearables market

By

Isabelle Crossley

Published
Jan 15, 2019

Huami, a smartwatch brand backed by Xiaomi, launched its Amazfit Verge smartwatch in India on January 14 and aims to expand in the country.

"At Huami, it is our endeavour to provide our customers with the best of both fashion and technology,” said Huami’s senior overseas director, Mark Mau, in a statement at the launch of the new smartwatch. “For the launch of Amazfit Verge in India, we have amplified the technological features on the wrist while maintaining our fashioned designs." 

The product launch is part of the brand’s wider strategy to expand in the country. “India is a growing and promising market for smart wearables and this year we will be investing heavily in the region to achieve robust growth,” said Mau. As part of this strategy, Huami has teamed up with the technology importer PR Innovations to market its Amazfit Verge line in the country.

The Amazfit Verge smartwatch retails at Rs 11,999 ($168.92) and launched for sale on the brand’s e-commerce platform on January 15. The watch comes in Moonlight White, Sky Grey, and Twilight Blue. The watch also has 13 built-in watch faces, created in partnership with San Francisco-based Territory Studio.