XYXX opens its first exclusive brand outlet in India

By

Maverick Martins

Published
Nov 25, 2022

Men’s premium innerwear and lifestyle brand ‘XYXX’ opened its first-ever exclusive brand outlet in the country in the city of Mumbai.

The store spread across an area of 300 square feet is located at Phoenix Marketcity Mall, Kurla. It will house all product categories from the brand.

XYXX plans to open10 exclusive brand outlets before the end of the current financial year with focus on metros and tier 1, 2 markets like Indore and Surat.

Commenting on the expansion, Siddhartha Gondal, co-founder of XYXX in a statement said, “The launch of our first exclusive brand outlet starts a new chapter in our journey and solidifies our commitment to being where our customers are and providing them a differentiated retail experience with every move we make.”

“We are thrilled with the response to the outlet this far and are looking at opening a total of 10 stores across the country by February 2023 as part of our robust expansion plan fuelled by both product and category expansion as well as geographical footprint expansion,” he added.

Founded by Yogesh Kabra in 2016, the Surat-based brand is currently present in over 14,000 multi-brand outlets. In addition to this, XYXX also retails on marketplaces such as Amazon, Flipkart, Myntra, Ajio, amongst others.