Published
Apr 6, 2022
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XYXX names KL Rahul as its brand ambassador

Published
Apr 6, 2022

Menswear brand XYXX has named cricketer KL Rahul as its brand ambassador. Rahul will be seen endorsing the brand’s inner wear and lounge wear.
 

XYXX names KL Rahul as its brand ambassador - KL Rahul - Twitter


With this association, the brand aims to expand its presence across the country and make deeper inroads in the innerwear segment in India.
 
Commenting on the association, Yogesh Kabra, founder XYXX in a statement said, “KL Rahul is an Indian cricket sensation, who has always let his hard work and achievements do the talking. We could not have found a more ideal person as our first-ever brand ambassador. We found synergy with KL Rahul from the minute we met and we are stoked to be joining forces with him to challenge the status quo, tell our own unique story and to continue to be the brand that pushes the envelope within the Indian innerwear segment and beyond.”

KL Rahul added, “I am excited to be a part of their journey as they continue to scale new heights. XYXX’s attention to detail, their ideology and ethos, all backed by innovation that shows in their exceptional product range - all speaks for itself and has been nothing short of extraordinary. This is reflected in their tremendous growth trajectory, their rapid expansion across geographies as well as their fast-growing, loyal customer base.”
 
XYXX retails through its dedicated e-commerce store as well as on multi-brand e-commerce platforms. The brand also retails offline in multi-brand outlets and is currently focusing its retail expansion across Rajasthan, Gujarat, Maharashtra, Madhya Pradesh, Goa, Chhattisgarh, Punjab, and Delhi.

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