Wrogn teams up with Bengaluru FC as official lifestyle partner

By

Isabelle Crossley

Published
Oct 23, 2019

Menswear brand Wrogn has signed a deal with Bengaluru FC to be its official lifestyle partner for the 2019 to 2020 Indian Super League season, and will provide the team with its lifestyle merchandise and accessories.

Wrogn will provide Bengaluru Football Club with its accessories and lifestyle items for the 2019 to 2020 Indian Super League season, which began on October 20, Indo-Asian News Service reported. The team will begin their season with a match on Monday. The partnership will promote the apparel and accessories brand to a wider audience and deepen its association with football. 

The brand also recently opened a new brick-and-mortar store in Nellore, Andhra Pradesh, Wrogn announced on Facebook last week. The store opened with a runway show presenting Wrogn’s latest collection of men’s casual wear, which features logo t-shirts, flannels, jeans, printed shirts, and smart-casual trousers. 

Wrogn launched in November 2014 as a “break away youth fashion” brand, according to its Facebook page.

The brand is owned by Universal Sportsbiz Pvt Ltd, founded by Anjana Reddy, and has worked together with celebrity cricket player Virat Kohli since its launch. The brand retails from its dedicated e-commerce store, as well as retail outlets across India.