Wrogn partners with Royal Challengers Bangalore for IPL 2019
today Mar 20, 2019
Wrogn, the lifestyle menswear fashion brand, has partnered with Indian Premier League team Royal Challengers Bangalore for the 2019 edition of the league.
Wrogn is hoping that the collaboration with the IPL team will help popularise the brand in terms of visibility across India and fuel the brand’s growth.
Wrogn is co-owned by Indian cricket captain Virat Kohli who also happens to be the skipper of Royal Challengers Bangalore and Universal Sportsbiz Pvt Ltd.
Commenting on the partnership, Anjana Reddy, founder CEO of USPL in a statement said, “Our strategy will be to increase visibility for the brand Wrogn on all fronts including the player jerseys, stadium screens, and various other touch points. As IPL has a massive following that converges with the target audience for Wrogn, we are hoping to leverage this sponsorship in a large way.”
RCB skipper Virat Kohli added: “Having been a part of both sides, I am really looking forward to Wrogn being the principal sponsor for my team. Being a part of IPL will strengthen this position and help connect with the potential consumers in a better way.”
Wrogn was launched in 2014 and currently sells through exclusive brand outlets and e-commerce platforms. It has plans to open around 200 outlets in the next three years.
Copyright © 2019 FashionNetwork.com All rights reserved.