Wrogn partners with Kolkata Knight Riders for kit and merchandise
On Tuesday, menswear brand Wrogn and cricket team Kolkata Knight Riders announced that they have joined forces and Wrogn will create kit and fan merchandise for the team.
In Wrogn’s new role as the official kit and merchandise partner for KKR, it will retail exclusively produced merchandise across its pan-India retail network, the brand announced on Facebook. Wrogn has shop-in-shops in a number of multi-brand retail outlets including Pantaloons and Shoppers Stop offline and Myntra and Flipkart online and its own e-commerce store, all of which will stock the new product line.
“The aspirational sportswear brand will be kitting the Purple & Gold brigade on-the-field and provide official fan merchandise off-the-field that includes fan replica jerseys, polo t-shirts, joggers and caps,” said KKR and Wrogn Active in a joint statement, Indo-Asian News Service reported.
“The Wrogn insignia will also be spotted on the non-lead trouser leg of the team as an extension of this partnership.”
“KKR has always had a strong commitment towards their fans and it's great to work with a brand that understands our values,” said Venky Mysore, CEO and managing director of KKR, ET Bureau reported.
“Wrogn has an incredible retail network in the country which will make the KKR merchandise readily available to all the fans. With Wrogn we have found an apt partner who will help us connect KKR fans and the amazing merchandise awaiting them this season.”
Wrogn retails a range of men’s active and casual wear with a focus on millennial shoppers. The brand is official partner to a number of sports teams including the Delhi Capitals, according to its Facebook page.
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