Wrangler names Smriti Mandhana as brand ambassador for India

By

Maverick Martins

Published
Jun 5, 2023

Ace Turtle, the exclusive licensee for global denim brand Wrangler in India has appointed cricketer Smriti Mandhana as the brand ambassador for the Indian market.

Mandhana will feature in the brand's marketing campaigns and initiatives across various platforms.

With this association, the brand is confident of expanding its reach in the Indian market and banking on the popularity of the cricketer to fuel its growth.

Commenting on the appointment, Nitin Chhabra, CEO of Ace Turtle in a statement said, “We are thrilled to welcome Smriti as the brand ambassador for Wrangler in India as we gear up for a major expansion in FY24 and drive awareness and adoption among consumers. We believe that her association with Wrangler will inspire our customers, especially the youth, to embrace their uniqueness and chase their dreams fearlessly.”

Smriti Mandhana added, “I'm honoured to be associated with Wrangler, a brand that is synonymous with timeless denim craftsmanship and resonates with my personal style and beliefs. I look forward to help showcase the wide range of denims, ignite the spirit of freedom, encourage individuals to embrace their own journey, and celebrate the joy of self-expression through the timeless appeal of Wrangler's denim creations.”

Wrangler currently has 39 stores across India and sells online on leading e-commerce platforms.