Wrangler expands retail presence with new store in Mumbai

By

Maverick Martins

Published
Jul 1, 2022

Wrangler, the American denim brand has strengthened its retail presence in the Indian market with the launch of its new flagship store at Linking Road in Mumbai. This is Wrangler’s first store in Mumbai and 39th in India.

The store is spread across an area of 950 sq ft and will house the latest collections comprising of jeans, t-shirts, and shirts.

Wrangler retails in India through Ace Turtle which acquired a long-term license for the brand in India and select South Asian markets.

Commenting on the launch, Nitin Chhabra, Co-founder CEO of Ace Turtle in a statement said, “We are excited to launch the new flagship store of Wrangler in Mumbai. True to its brand ethos, Wrangler appeals to the young and adventurous customers who are looking for freedom to try new things in life.”

“Post pandemic, we have seen strong footfalls at offline retail stores in high street areas. We are committed to expanding the offline retail footprint by adding 100 more stores of Lee & Wrangler in the current fiscal,” he added.

Wrangler currently has 39 stores across India and sells online on leading e-commerce platforms.