Wrangler aims to lower water wastage by 20% by 2020

Wrangler, the jeans and casual apparel maker, has taken steps to reduce water wastage by 20 per cent by the year 2020. The company plans to invest in additional technology with the aim to achieve 75 per cent water-recycling rate by 2018.

“Wrangler has always had a strong connection to the land and a commitment to protecting our natural resources for future generations… Now, we are expanding our water stewardship programme goals to further help reduce our impact and conserve the water resources of the communities where we operate,” said Tom Waldron, president of Wrangler.

Water plays a significant role in the manufacturing of denim. The finishing steps in producing a pair of jeans typically require multiple water baths. By merging steps, Wrangler reduced water usage without compromising quality. This improved wash down process.

“Our company has responsibility to play a leading role in moving our industry towards sustainable practices. Reducing billions of litres of water usage represents one small part of our efforts to minimise our environmental impact. Our responsible chemistry strategy also safeguards water quality while our sustainable fibre programme promotes responsible cotton growing practices concerning the use of water, pesticides and fertilisers,” said Roian Atwood, director of sustainability for Wrangler.