Wow Skin Science names Bhumi Pednekar as brand ambassador
Skincare and wellness brand Wow Skin Science has named Bollywood actor Bhumi Pednekar as its new brand ambassador.
With this association, Bhumi Pednekar will now be the face of Wow Skin Science’s range of skincare offerings, featuring a multitude of products.
Wow Skin Science is confident that the actor’s popularity will help to reach a wide range of consumers in the coming months, to make deeper inroads in the skincare and beauty market in India.
Commenting on her association with the brand, Bhumi Pednekar in a statement said: “What drew me towards this association with Wow Skin Science is that they have effective and high-quality products that are easily available and affordable across all target groups. ‘Clean and Green’ beauty has seen a surge in popularity and Wow is making it accessible to all.”
Madhur Acharya, senior manager business development at Wow Skin Science, added: “We are delighted to welcome Bhumi to our Wow family. The company is focused on reaching a wide range of consumers with its 200-plus products targeted at helping consumers with their skin and hair care worries. Our association with Bhumi is the next level of consumer engagement. Bhumi with her flawless, glowing skin will support our skincare collection to resonate and inspire people all across the country."
Wow Skin Science has a strong online presence and it retails on a large number of multi-brand e-commerce platforms, including Amazon, Nykaa, Snapdeal, Flipkart, Paytm, BigBasket, and Myntra.
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