Published
Nov 11, 2021
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Wow Skin Science launches sustainable initiative #EkChotiSiShuruwaat

Published
Nov 11, 2021

Personal Care Brand Wow Skin Science has launched a sustainable initiative titled #EkChotiSiShuruwaat (a small beginning). As part of the initiative, the brand has launched its bestselling vitamin C face wash in its first-ever paper tube packaging.
 

Wow Skin Science launches sustainable initiative #EkChotiSiShuruwaat - Wow Skin Science


With this initiative, Wow Skin Science aims at reducing the use of plastic at the source. The brand will also be sending a seed pouch to all their customers who order from the website so that they can be a part of this sustainable initiative.
 
Commenting on the initiative, Manish Chowdhary co-CEO of Wow Skin Science in a statement said, “The pandemic has been an eye-opener for brands and consumers alike. While consumers are inching towards a more sustainable life with the adaptation of similar products and lifestyle, brands have taken cognizance of the fact that change needs to be brought in.”

“Wow Skin Science has since inception been a nature-inspired brand and for us, be it through our formulations or our packaging, we have been one of the few who started this trend. It only makes us happy that with each new product portfolio that we introduce, we are only getting closer to being more sustainable,” he added.
 
Founded in 2014 by brothers Manish and Karan Chowdhary, Wow Skin Science is one of India’s leading personal care brands and sells across e-commerce platforms, website, and brick-and-mortar stores.

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