Wow Skin Science launches new campaign with actor Bhumi Pednekar
Personal care brand Wow Skin Science has launched a new campaign with Bollywood actor Bhumi Pednekar to promote its vitamin C face wash products.
With the campaign, Wow Skin Science aims to widen its presence and expects the actor’s popularity to help spread awareness about the benefits of its products and boost sales.
Commenting on the association, Bhumi Pednekar in a statement said, “To reach where I am now, I have gone through a lot of criticism, unsolicited advice and self-doubt - but I was very sure that I won't let my brightness dim for anyone - not the dust, not the people, nor any stressor. Because I am who I am - and I am meant to shine from within. I am thrilled to be a part of this campaign not just because it relates with me when I started out but with so many in this world today who need that little boost to show how bright they shine from within.”
Manish Chowdhary, co-founder of Wow Skin Science added, “Our Vitamin C face wash has always been the torchbearer of sustainability, of a stand against harmful chemicals and nature. At Wow, our consumers are at the heart of everything we create and with Bhumi Pednekar, this synergy unites two of our values that help us in resonating with our consumers.”
Manish and Karan Chowdhary launched Wow Skin Science in 2014 as a toxin-free beauty brand. Run by parent company Fit & Glow Healthcare, the brand retails both online and in stores.
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