Wow Skin Science appoints Vaibhav Arora as vice president, e-commerce

By

Maverick Martins

Published
Apr 25, 2022

FMCG personal care brand Wow Skin Science has strengthened its leadership team with the appointment of Vaibhav Arora as vice president, e-commerce.

In his new role, Arora will be responsible for building consumer franchise through the company's direct-to-consumer (D2C) website and expanding the online footprint across online marketplaces.

Commenting on the appointment, Manish Chowdhary, co-founder of Wow Skin Science in a statement said, “We are excited to welcome Vaibhav Arora onboard and leverage his leadership within the Wow Skin Science family. With Vaibhav’s deep expertise and experience in ecommerce as well as his passion and enthusiasm, he will help shape how customers experience Wow across our increasingly diverse online commerce touchpoints, including our D2C platform. We look forward to Vaibhav building long-term partnerships that will drive growth and profitability.”

On his new role, Arora added, “I am excited to make the organization more data-centric, build scale mechanisms, use customer insights to shape our innovation pipeline. I look forward to bringing Wow’s customer experiences come alive across all online commerce touchpoints.”

Vaibhav Arora is a seasoned professional with over 10 years of experience in the e-commerce sector and worked in leadership roles with organizations such as Amazon, Myntra, and Tata Group.