Wow Skin Science appoints Nikita Jaswaney as head of innovation

By

Maverick Martins

Published
Jan 18, 2022

Personal care brand Wow Skin Science has strengthened its leadership team with the appointment of Nikita Jaswaney as head of innovation.
 

In her new role, Jaswaney will drive new product innovation and development for Wow Skin Science, Wow Life Science, and Body Cupid brands.
 
Commenting on her new role, Nikita Jaswaney in a statement said, “Wow is a super brand, born in India, born in digital and native to today’s consumers across geographies. The pace and action-led culture of innovation and consumer focus of the company are the main reasons I find this role challenging and exciting.”

Manish Chowdhary, co-CEO at Body Cupid Pvt Limited, parent firm of Wow Skin added, “I am pleased to welcome Nikita Jaswaney to the Wow family. An expert at creating innovative product mixes and strategic brand development plans, Nikita brings along with her the experiences that will help us widen our thought processes and have a much focused outreach to reach our goals and objectives for 2022 and ahead.”
 
Jaswaney is a seasoned profession with over a decade of experience in the beauty, grooming and personal care segments both globally and in India. She has previously worked with brands like Unilever and L'oreal among others.