Wow Skin Science appoints Harsh Parekh as general manager, marketing

By

Maverick Martins

Published
Mar 14, 2022

Personal care brand Wow Skin Science has strengthened its leadership team with the appointment of Harsh Parekh as general manager, marketing.

In his new role, he will be responsible for building and defining Wow Skin Science’s social media, content strategy, influencer marketing, along with overlooking celeb endorsements, brand partnerships, and associations.

Commenting on the appointment, Manish Chowdhary, co-founder of Wow Skin Science in a statement said, “We are delighted to welcome Harsh to the Wow Skin Science family. With his business acumen and ingenuity, we look forward to his expertise and vision that will accentuate the status quo of Wow Skin Science through innovative strategies, various partnerships, collaborations, and associations.”

Harsh Parekh, general manager, marketing added, “With consumers riding the 5G wave, access to various marketing campaigns has become easier. Relevance, innovation, and technology have become the drivers of marketing and the success rate of a campaign is often judged by how effectively it was marketed holistically. At Wow Skin Science, I aim to build and amplify the brand and its equity in the market along with executing impactful campaigns.”

Parekh is a seasoned marketing professional and worked with brands like Cultfit, Nykaa, Flipkart, FirstCry, Nexa Showrooms, Honda, TVS, Tresemmé, Lakme, Splash, Max Fashions, Lifebuoy, Knorr, and many more.