Gold demand slumped 14 percent in the first half of 2017 to hit the lowest level in eight years as US traders exited the haven investment, the World Gold Council said Thursday.

Global demand dropped to 2,004 tonnes in the first six months of the year compared with the first half of 2016, the WGC said in its latest quarterly report.

"The last time H1 demand was lower... was in 2009" when it totalled 1,853 tonnes, a spokeswoman confirmed to AFP.

Most of the drop in demand came in the second quarter, with it sliding 10 percent to 953.4 tonnes compared with the April-June period in 2016, the WGC added.

John Mulligan, a Council director, noted US investors had exited exchange-traded funds (ETFs) for gold at a greater extent than their European peers, as the Federal Reserve embarks on a course of raising interest rates.

"The European ETF investor is a lot less volatile, a lot more stable and a lot less likely to to-and-fro in terms of liquidation than their US counterparts," he said.

ETFs allow investment without trading on the futures market.

"Demand for the first half of 2017 was down 14 percent compared to last year, but in some respects the market was in better shape," added Alistair Hewitt, the WGC's head of market intelligence.

Last year's growth was solely down to record ETF inflows, while consumer demand slumped.

"So far this year we have seen steady ETF inflows in Europe and the US, jewellery demand has recovered with good growth in India, while retail investment and technology demand is up too," Hewitt said.

Gold demand had slumped 18 percent in the first quarter from a year earlier as US investors abandoned the precious metal after Donald Trump's presidential election win.

Gold is viewed as a haven investment in times of economic uncertainty but there is now less market focus on Trump's ability to pass through reforms compared with a few months ago.

A stronger dollar, thanks in part to higher US rates, has also led investors to move away from gold and into the greenback.London, Aug 3, 2017 (AFP)