×
278
Fashion Jobs
BRIDGING TALENTS
Quality Control Manager ii Retail Fashion Brand ii Jaipur / Bangalore
Permanent · Bengaluru
ALLEGIS GROUP
Opening For Sales Manager - Chennai & Kolkata
Permanent · Chennai
IDFC FIRST BANK
Opening For Area Sales Manager - Corporate Salary Mumbai
Permanent · Mumbai
TAKSHAKA INTERIORS
Req. Production Manager/Executive -Wood Furniture
Permanent · Gurugram
TATA AUTOCOMP
Opening For Production Head at Chinchwad Plant
Permanent · Pune
SKYNET OUTSOURCING SERVICES
Production Manager Api Industries-Bharuch,Ankelshwar Location
Permanent · Bharuch
THE BANYAN HR CONSULTS
Regional Sales Manager For Women's Wear Garments CO For Delhi & Ncr
Permanent · National Capital Region
PEOPLE ALLIANCE WORKFORCE
Quality Manager / Quality Head - Garments Manufacturing Company
Permanent · National Capital Region
NIKE
Senior Technical Product Manager, ed&a – Tpmo
Permanent · Bengaluru
RANDSTAD
Area Sales Manager
Permanent · Gurugram
3F INDUSTRIES
Technologist/Production Manager For Our Amino Acid Plant
Permanent · Chennai
3F INDUSTRIES
Chemical Technologist/Production Manager For Our (Cbg) Plant
Permanent · Chennai
NEWGEN
Sales Manager (South India)
Permanent · Chennai
JOBSGURU CONSULTANT
Production Manager Outsourcing - Mumbai
Permanent · Mumbai
PEOPLE ALLIANCE WORKFORCE
Asst. Manager Quality/Quality Line Officer/qa & qc- Garments Industry
Permanent · National Capital Region
DR LAL PATHLABS
Area Sales Manager : Corporate Sales l dr Lal Pathlabs
Permanent · National Capital Region
TIME TECHNOPLAST
Regional Manager
Permanent · National Capital Region
ADIDAS
sr. Manager Sales Excellence
Permanent · GURUGRAM
RRD
Associate Production Manager
Permanent · Chennai
GOKALDAS EXPORTS
Asst Manager - Production Planning (Apparel / Garment Background)
Permanent · Bengaluru
QWAZENT TALENT SOLUTIONS
Ivd Production Manager For a Leading Diagnostic Center in Hyderabad
Permanent · Hyderabad
UKB ELECTRONICS
Hiring For Production Manager(Harness) For Pune Plant
Permanent · Pune
Published
Jul 23, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

World Gold Council and GJEPC launch 'You Are Gold' campaign to target younger consumers

Published
Jul 23, 2021

On July 22, the World Gold Council and the Gem and Jewellery Export Promotion Council launched a new multi-media campaign ‘You Are Gold’ aimed at millennial and Gen-Z consumers.

A still from the WGC and GJEPC's new collaborative campaign - GJEPC

 
In order to present gold jewellery as having a meaningful role in the modern lifestyles of younger consumers, the WGC and GJEPC have created a collaborative campaign with a series of short films. The campaign will be rolled out in two phases in 2021, the first spanning the coming six weeks and the second timed to coincide with the festive season, the GJEPC announced on its website.  
 
“Gold jewellery has always been at the centre of celebrations of the most cherished moments in life,” said WGC regional CEO for India, Somasundaram PR, the GJEPC reported. “For the millennials, this horizon has expanded to embrace moments of self-expression and individuality, marked by spontaneity. It is time for the narrative of gold jewellery to evolve and align with the changing mindset of the Indian consumers. Millennials represent a sizeable demographic segment and they are redefining India’s consumption story.” 

The commercial for the campaign was directed by Shoojit Sircar. As part of the integrated multi-media campaign, numerous films will be released across social media channels, as well as television, digital, and streaming platforms. 
 
“Gold jewellery ticks all the right boxes for today’s value-conscious and image conscious young women,” said GJEPC chairman Colin Shah.

“The campaign celebrates the Indian heritage and craftsmanship but with a contemporary twist- something that will be cherished by millennials and Gen-Z as future heirlooms. The campaign would bring alive the modernity and versatility of gold to consumers reinforcing the value of gold.”

Copyright © 2023 FashionNetwork.com All rights reserved.