Woodland expects sales recovery this fiscal, plans offline expansion

By

Maverick Martins

Published
Sep 20, 2021

Leading footwear and performance apparel brand Woodland, owned by the Aero Group, is expecting sales recovery in the current financial year, on the back of strong festive season sales.
 

The company plans to strengthen its offline network to boost sales and expects footfalls to increase post easing of Covid related restrictions across the country.
 
Apart from offline expansion, Woodland has witnessed strong sales from the e-commerce channels during the pandemic with online contributing 40 percent to its sales and expects this trend to continue going forward.

“If the Diwali season goes well and our online partners like Amazon and Flipkart, they have big plans for the upcoming festive season, if those do well the business will be back to normal and we will try to achieve the same target that we achieved in FY 2019-20,” Aero Club managing director Harkirat Singh told PTI.
 
“We had achieved around Rs 1,200 crore ($163 million) in FY 2019-20 and in the pandemic hit FY 2020-21, we were close to around Rs 700 crore. We are also now reviewing our offline retail strategy and planning to add more stores starting from next year,” he added.

Woodland entered the Indian market in 1992 and currently has over 500 company-owned stores and 5,000 multi-retail outlets across the country. The company plans to achieve sales of Rs 2,500 crore ($346.2 million) by the fiscal year 2025.