Womo partners with Genesis Luxury for India entry

Italian firm Percassi has partnered with Genesis Luxury owned by Reliance Brands to launch its launch men's cosmetics brand Womo in the Indian market.
 
Womo partners with Genesis Luxury for India entry

The partnership will give Genesis Luxury exclusive distribution and master franchise rights to Womo in the country. The company is expected to open its first flagship store in the city of Mumbai in 2020.
 
Womo’s India entry is part of the company’s global expansion strategy as it sees huge potential for growth in the Indian market. The stores will sell Womo product lines and also have cutting and shaving services of Bullfrog, a barbershop acquired by Percassi five years ago
 
Commenting on the partnership, Stefano Percassi, founder of Womo in a statement said, "The agreement signed with Reliance Brands for the launch of WOMO in India is a source of great satisfaction for us. This partnership will allow us to make the most of the multi-channel opportunities in the Indian market, which are well suited to our offer. I am sure this will give a decisive boost to the internationalisation of the brand."
 
Sanjay Kapoor, founder and president of Genesis Luxury added, “Indian men have become image conscious and now don’t shy away from paying attention to personal wellness and appearance. It is the perfect time for a brand like Womo and Bullfrog to enter India because it would make a perfect choice for modern gentlemen.”
 
In 2018, Reliance Brands, owned by retail chain Reliance Retail and part of Reliance Industries, bought out a majority stake in Genesis Luxury.
 
Its current portfolio of brand partnerships includes nearly 50 brands including Armani Exchange, Brooks Brothers, Burberry, Canali, Coach, and Diesel among many others.

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