Womenswear brand B. Copenhagen launches in India
Danish womenswear brand B. Copenhagen has launched in the Indian market with a dedicated e-commerce store and social media platform for the country.
B. Copenhagen is now available in the Indian market, the brand announced on its new India-specific Instagram and Facebook accounts. The brand is also opening a store in New Delhi, according its Danish website’s store finder segment.
The India e-commerce store has launched with the brand’s spring/ summer 2022 collection. The website has dedicated segments for tops, capris, denim, and dresses among other smart casual separates from the line.
For spring summer, B. Copenhagen presents a selection of loose fit blouses in delicate floral prints and with a vintage inspiration. Textiles including cotton, broderie anglaise, and denim make for a paired down yet put together look.
The brand aims to replicate the atmosphere of the Danish city of Copenhagen with relaxed, printed separates which aims to mix utilitarian dressing with femininity, according to the brand. B. Copenhagen has stores across the world including in Denmark, the US, UK, Faroe Islands, Iceland, Sweden, and Norway among other locations.
“For spring/summer 2022, B.Copenhagen is once again inspired by beautiful Copenhagen and the vibrant lifestyle of the city,” the brand announced on its website, launching the collection. “B.Copenhagen is perfect to wear at work, at the café with your friends or when enjoying cultural experiences.”
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