Women sellers contribute 70 percent to Flipkart’s lifestyle category
India’s leading e-commerce Flipkart may be facing stiff competition from rival Amazon; however women sellers on the platform are making hay, contributing to over 20% to the firm’s overall sales with lifestyle category topping the list, said a top company official.
Ecommerce major Flipkart said that its women sellers have contributed 20% of overall sales in the concluded financial year 2016-17 with lifestyle category lead by apparel and accessories topping the list.
Women sellers like JGShoppe, Clovia and Buytheitem all made huge profits by selling their products on the platform.
“The most popular category for our women sellers is the lifestyle category (70%) with the major sub-categories being women’s clothing and footwear. We have also witnessed presence of women sellers in other sub-categories like men’s clothing and health and beauty,” Anil Goteti, head of marketplace at Flipkart told the Economic Times.
The women sellers on Flipkart is likely to get a further boost after the company announced the roll-out of 'Flipkart Global', a program that will provide its 100,000 plus sellers with an opportunity to export their products to buyers across 190+ countries.
The retail e-commerce export market for India is estimated to be around USD two billion by 2020 according to an IIFT-FICCI study which will enable Indian sellers including women to take advantage of this program by selling their products to international clients to boost revenue.
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