Wipro Consumer Care-Ventures invests in D2C brand ‘Soulflower’

By

Maverick Martins

Published
Dec 2, 2021

​Wipro Consumer Care–Ventures, the venture capital fund of Wipro Consumer Care & Lighting, has signed an agreement to invest an undisclosed amount in D2C beauty company, Soulflower.
 

Soulflower will utilise the funds raised in marketing, adopting technology in seed-to-skin, sustainable manufacturing, and pure ingredient sourcing from the Soulflower farm.
 
Commenting on the investment, Sumit Keshan, managing partner at Wipro Consumer Care–Ventures, in a statement said: “Our investment in Soulflower is part of our strategy to support innovative D2C clean beauty brands. We want to back authentic brands that address the unique requirements of the consumers. Natasha has built her business on the principles of transparency and innovation. The brand has served over 1 million customers to date. This is the fifth investment of our fund, the earlier ones being MyGlamm, Ustraa, LetsShave and Onelife nutraceuticals.”

Natasha Tuli, founder and CEO at Soulflower added: “The investment will enable Soulflower to further strengthen its position as a pioneer in the clean beauty cruelty-free segment. We are excited to be supported by Wipro Consumer Care. It helps us in our journey towards the rapid expansion of our e-commerce footprint. Making natural solutions for face, skin, and hair accessible to everyone is our motto.”
 
Soulflower was started by Natasha Tuli and currently sells across e-commerce channels in the U.S., UK, UAE, Singapore, and Japan, among others.