Wipro Consumer Care to strengthen brand portfolio, e-commerce for growth

By

Maverick Martins

Published
Mar 5, 2021

FMCG major Wipro Consumer Care & Lighting is planning to strengthen its brand portfolio with the acquisition of new brands across categories.
 

The company also plans to bring some of its international brands in the haircare and skincare space to the Indian market and is banking on e-commerce to drive sales of its brands. Wipro Consumer Care has made 12 acquisitions in the past 16 years across various markets.
 
“Acquisitions will continue to remain a focus, but we require a willing seller and if it’s a strategic fit we will be an enthusiastic buyer. We will also look at emerging categories in different countries and if it helps us to enter those categories through acquisitions, we will do it,” Vineet Agrawal, CEO of Wipro Consumer Care & Lighting, told Businessline.

“We believe the e-commerce channel will be a strong growth area and will open up options for us to leverage the channel to bring some of our international brands to India. We are evaluating bringing our international haircare brand Vitress and skincare brand Bio Essence to India and launching them exclusively on the e-commerce channel,” Agarwal added.
 
Wipro had reported a revenue of Rs 7,150 crore ($1 billion) for the last financial year on the back of strong sales in the international market and expects the growth to continue due to the expansion of its product portfolio.