Published
Nov 3, 2022
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Wipro Consumer Care’s Santoor brand relaunched with ‘Young Soch’ campaign

Published
Nov 3, 2022

Fast-moving consumer goods major Wipro Consumer Care and Lighting has announced the relaunch of its flagship brand Santoor with a new campaign ‘Young Soch’.


Wipro Consumer Care’s ‘Santoor’ brand relaunched with ‘Young Soch’ campaign - Santoor - Facebook


As part of the company’s growth strategy, a television commercial campaign has been launched to connect with young consumers and widen the brand’s reach across the country.

Commenting on the launch, Neeraj Khatri, CEO consumer care India business for Wipro Consumer Care and Lighting in a statement said. “As part of our growth strategy, Santoor seeks to constantly innovate to match he ever-changing needs of the new-age consumers. The upcoming refreshed version of our flagship and best-selling product is a testament to our commitment.”

“We are confident that this transformation will accelerate our growth by not only strengthening our premium positioning in the market but also making us one of the most aspirational brands for consumers,” he added.

The relaunched Santoor products will be available at the general trade, modern trade stores and on e-commerce platforms across the country.

Santoor also retails soaps, talcum powder, face wash, and liquid soap among other products. Wipro Consumer Care and Lighting has a presence in India, the Middle East, and Southeast Asia.
 

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