Wipro Consumer Care looks to tap male grooming market with ‘Aramusk’

By

Maverick Martins

Published
Oct 28, 2019

Home-grown FMCG major Wipro Consumer Care & Lighting is looking to strengthen its presence in the male grooming segment by relaunching its brand ‘Aramusk’ next year.
 

The company will be expanding the product range for Aramusk to cater to a wider audience in the coming months. Aramusk currently has soaps and deodorants in its portfolio.
 
Apart from Aramusk, Wipro also has plans for its international brands Yardley and Enchanteur. It plans to expand these brands to make deeper inroads in the billion-dollar male grooming market.

“We intend to relaunch Aramusk with new packaging and expansion into male grooming offerings. It should be in markets by January 2020,” Anil Chugh president of Wipro’s consumer care business told Businessline.
 
“Global brands, Yardley and Enchanteur will be expanded with a focus on the online channel or e-commerce. Yardley already has a strong off-line space. We are also open to acquisitions, both in India and abroad,” Chugh added.
 
Wipro had reported an overall revenue of Rs 7,150 crore ($1 billion) for the financial year 2018-19 on the back of strong sales in the international market and expects the growth to continue due to the expansion of its product portfolio.