Wipro Consumer Care looks to international markets for growth

By

Maverick Martins

Published
Oct 17, 2019

​Wipro Consumer Care and Lighting sees huge potential for growth from the international market amidst a slowdown in India and plans to further strengthen its presence in these markets.
 

Wipro has been acquiring companies in the South East Asian region to expand its presence which has resulted in double-digit growth in these markets.
 
With strong sales from international markets, Wipro had reported an overall revenue of Rs 7,150 crore ($1 billion) for the financial year 2018-19.

“With our latest acquisition in the Philippines, about 54-55 percent of our business comes from international markets. International markets are doing well. China continues to grow at a reasonable good double-digit rate for us. We are seeing double-digit growth rates in other international markets, too, such as Indonesia and Vietnam. In Malaysia, we are seeing high single digit growth rate,” Vineet Agrawal, CEO of Wipro Consumer Care and Lighting, told Businessline.
 
Along with international expansion, Wipro also plans to strengthen its distribution network across India.
 
“The company has also stepped up its focus on strengthening its direct distribution in rural regions, especially in its core markets which includes Andhra Pradesh, Telangana, Karnataka, Gujarat, and Maharashtra,” Agrawal added.
 
Wipro Consumer Care, which started in 1945, is one of the leading players in India’s personal care segment with brands like Santoor, Romano, and Yardley.