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Fibre2Fashion
Published
Nov 22, 2018
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Williams-Sonoma, Reliance Brands partner to enter India

By
Fibre2Fashion
Published
Nov 22, 2018

Williams-Sonoma, Inc, a specialty retailer and Reliance Brands Limited, a subsidiary of Reliance Industries Limited, have announced plans to bring Pottery Barn, Pottery Barn Kids and West Elm to India through a franchise agreement. 



The opening of the brands’ first stores will be in Mumbai, India in early 2020, along with the launch of e-commerce websites.

"We are excited to partner with Reliance as part of our continued global expansion. We are looking forward to opening our first stores in Mumbai and introducing our distinctive brands, excellent customer service, and exceptional products to customers in India," said Laura Alber, president and chief executive officer of Williams-Sonoma, Inc.

Ronald Young, executive vice president, Global of Williams–Sonoma, added, "Adding Reliance to our franchisee network is a significant step in our continuing global expansion. As India’s largest retail company, we look forward to a strong relationship and long-term success with Reliance Industries as we prepare to open our first stores in India."

Commenting on the partnership, Darshan Mehta, president & CEO, Reliance Brands Limited, said "We look forward to working with the Williams-Sonoma, Inc. team to bring the world of Pottery Barn, Pottery Barn Kids and West Elm to India. We are confident that the brands’ heritage and strong design point of view will resonate with Indian consumers, bringing a new dimension to their homes."

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