William Penn's Pennline launches accessories collection with lifestyle brand 83
William Penn’s brand Pennline has collaborated with cricket-inspired lifestyle brand 83 to launch a line of accessories and stationery for the upcoming Bollywood movie of the same name.
Pennline and 83’s new line of official licensed merchandise for upcoming film '83' has launched on William Penn’s e-commerce site, the brand announced in a press release on December 8. The film, which is based on the story of India’s 1983 Cricket World Cup victory, is scheduled to launch in cinemas later this month.
“It’s a moment of pride for William Penn to associate with 83,” said William Penn’s managing director Nikhil Ranjanin a press release.
“William Penn is a formidable brand in the premium office stationery space and 83, an exciting sports-lifestyle brand based on the film 83, have come together to leverage their synergies and offer consumers their very own, sports lifestyle merchandise based on Cricket. William Penn and 83 together are on a mission to recreate the buzz and nostalgia associated with India’s 1983 Cricket World Cup victory.”
The collection features a selection of fashion accessories including wallets and keyrings, as well as stationery including pens and notebooks, all branded with the 83 logo. The collection is priced between Rs 395 ($5.23) and Rs 7,995.
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