Wildcraft expects to clock revenue of Rs 1,000 crore in 2020
Homegrown outdoor adventure products maker Wildcraft expects to clock revenue of Rs 1,000 crore ($132.4 million) this year, despite the slowdown and loss of sales due to the Covid-19 pandemic.
The company has diversified its product portfolio by entering the personal protection gear segment and expects to become the biggest lifestyle player in India this year, beating global majors like Nike, Adidas, Reebok, and Puma.
Wildcraft expects its production to increase and sales to pick up with the easing on the lockdown in the coming months.
“Today, through the word of mouth Wildcraft has very quietly ramped up to a level. We are looking at becoming the largest lifestyle player in the country, significantly above Nike, Adidas, Reebok and possibly also beat Puma of the world this year FY21," Wildcraft co-founder, Gaurav Dublish, told PTI.
“We have not even started doing what we do business as usual, to that extent that our factories are completely flooded with orders. We have to get back to business as usual, which hopefully will open up sooner than later and that will require us to be able to double our capacities,” Dublish added.
Wildcraft India launched 12 years ago as a travel accessories brand and launched in the Middle East two years ago. The business is based in Bengaluru and its investors include Flipkart Group and Sequoia Capital. The brand reported Rs 650 crore in sales in the 2019 financial year.
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